TL;DR: The team is building Stormy because influencer marketing is still spreadsheets, manual DMs, and endless negotiations with influencers. In a world of “AI SDRs,” you should be able to describe your campaign once and have the AI agent just work for you while you sleep. Growing your business while you focus on the tech.
They recently won Product Hunt Product of the Day, and YC founders + agencies are already using Stormy to run micro- and nano-influencer campaigns end-to-end.
Describe your ideal creators “US-based AI YouTubers talking about agents, 10–100k subs” → Stormy searches YouTube & TikTok, podcasts, etc., and verifies each match.
One-click contacts Grab real emails in bulk (bio, site, press pages) and enrich profiles.
AI Negotiator Connect your Gmail and TikTok account to personalize outreach, automatic follow-ups, price extraction, and counter-offers within your budget guardrails—logged to a lightweight CRM.
Close & track Mark deals, export assets, and keep everything in one place (performance tracking integrations coming).
Who’s it for?
Founders/In-house Growth at AI & consumer apps who want predictable creator acquisition
Agencies running lots of small collabs (micro/nano) and are sick of manual workflows
Creators/brands who need a simple way to scale outreach without scaling headcount
Why now?
Creator supply is exploding; attention is fragmented. Winning brands are those that can operationalize many small deals, fast. Stormy turns the “thousand tiny tasks” of influencer ops into a clean, automated flow.
What’s next?
Promote UGC with TikTok Ads — Spark/allowlisting in one click with budget guardrails and auto-variants.
Payments & Tracking — creator payouts, contracts/usage windows, and performance attribution (UTM, Appsflyer, PostHog) per asset.
Unified Influencer → Performance CRM — one pipeline from discovery & negotiation to ROAS/LTV.
Always-on Outreach (“Auto-campaigns”) — human-in-the-loop sequences to keep the funnel full.
Light UGC Workflows — simple briefs and clip collection (no heavy studio), with templates and QA for consistency.
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