Popl Launches: Make Conferences & Events Your Best GTM Channel

Popl recently launched!

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^{"Imagine one AI-powered lead capture platform that finally makes your events worth it."}

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^{⚡️ TLDR: Popl is the universal lead capture platform for in-person events. Scan any event badge, business card, or QR code, instantly enrich the lead with accurate data, and sync it into your CRM with full attribution. Events have been stuck with outdated tools for too long. Popl is bringing AI-powered enrichment and modern technology to a world ready for disruption.}

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Founded by Jason Alvarez-Cohen

Hey everyone! 👋 Meet Jason, co-founder & CEO at Popl. They’re building the universal lead capture and enrichment platform for in-person events — helping companies instantly turn real-world conversations into measurable sales pipeline.

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🔥 The Problem

Companies (and startups, see data below!) spend $20K–$1M+ per booth at conferences.

They send their best reps and team members. They fly the team out, book hotels, pay for meals, etc. They invest in beautiful booths and marketing.

But when it comes to capturing leads, most still rely on:

• Clunky badge scanner apps that barely work.
• Writing info down in Apple notes or collecting LinkedIns.
• CSVs from event organizer delivered weeks after the event.
• No CRM integrations meaning slow speed to lead/follow-ups.

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The result?

Slow follow-ups (leading to your competitors winning more), lost leads, and lower ROI on events.

What if there was a platform that solved all of this, that GTM teams could set up once and then use across every single event…

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🚀 The Solution

Popl provides your company with a unified in-person GTM platform that:

• Scans any event badge, business card, or LinkedIn QR with the same app every time.
• Enriches each scan with accurate contact + company data (work email, phone numbers, LinkedIn, company revenue, tech stack, HQ location, etc.).
• Allows you to add context like notes, qualifying questions, and tags to each lead.
• Syncs it automatically to your CRM in seconds — HubSpot, Salesforce, Marketo, Zoho, Dynamics, Monday, Slack, etc. all natively supported.
• Manage everything through event campaigns which also show leaderboards, pipeline generated, and ROI.

All while your team members stay focused on their conversations, not the tools. Plus no more waiting for CSV uploads, manual data entry, or other post-event headaches.

https://www.youtube.com/watch?v=HVAza1f74MU

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🤔 Is This For Us?

Now some might assume events are only for big, legacy companies and not for startups or mid-market companies. But here’s what they’re seeing at Popl:

1️⃣ With AI flooding channels like cold email and cold calling, in-person GTM is surging. People still want to buy from people (and especially not from AI), and when digital outreach feels saturated and impersonal, meeting potential buyers face-to-face gives you a real edge.

2️⃣ The GTM data on startup companies shared by @Richard Lee showed a hidden insight that “Attending conferences” is the 3rd most popular growth strategy for YC startups. This shows events are not just a nice-to-have, they are a core growth lever.

3️⃣ They’re already seeing modern, fast-growing companies adopt Popl — like Square, Hammerspace, MavenAGI, Turing, Vercel, and Wiz. Events aren’t just for legacy enterprises; events are becoming a key channel for the next generation of breakout startups.

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Learn More

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^{🌐 Visit popl.co to learn more.}

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^{🤝 If you want to get started with Popl, or are interested in learning more, book a demo here.}

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^{❤️ At Popl, they especially love providing value to the YC community, so let them know on your demo that you came from this Launch YC post and you'll be given a significant discount! THANK YOU! 🚀}

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^{👣 Follow Popl on LinkedIn & X.}

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