Frigade AI Launches: In-App Support Agent that Adapts to Your Product Automatically

Frigade AI recently launched!

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^{"Frigade AI uses your product to learn how it actually works, then guides users with live, step-by-step support directly inside the UI—right when they need it."}

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TL;DR: Frigade AI is an in-app agent that keeps users moving forward with contextual, real-time guidance. It can generate step-by-step tutorials for complex workflows, highlight relevant features at the right moment, and even take actions directly on users' behalf to eliminate friction. Unlike traditional chatbots that rely on outdated help center documents, Frigade AI learns your product by actually using it and automatically adapts to every product update without any work from your team.</sup>

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https://www.youtube.com/watch?v=8SjL4OfPs3I

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Founded by Eric Brownrout & Christian Mathiesen

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The Problem

Most onboarding tools assume users follow a perfect path. They don’t. Users skip steps, explore features early, and ask questions that don't fit your predefined paths.

Support teams can’t scale to handle every question. Engineering teams don’t have time to build and maintain hardcoded walkthroughs. And most AI chatbots fall short, offering generic responses based on outdated help center docs.

What users actually need is guidance in real time, in context, and on demand. Not just during sign-up, but throughout their entire journey.

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The Solution

Today, the founders are officially launching Frigade AI, a fully integrated agent that lives inside your product and helps users get personalized support instantly.

Unlike traditional chatbots, Frigade AI learns your product by actually using it. It explores your interface, navigates your workflows, reads your documentation, and builds a working model of how your product functions. Just like a real user would.

The goal? Help users succeed from their first session and keep them unblocked at every step.

It works alongside everything you’ve already built, like checklists, tours, help centers, and fills in the gaps with real-time support when your users need it most.

Frigade AI:

• Unblocks users instantly with dynamic step-by-step guides for any workflow.
• Eliminates friction by taking product actions directly for users.
• Answers open-ended questions with contextual product support.
• Escalates seamlessly to Zendesk, Intercom, and other live support tools.
• Gets running in under an hour with minimal engineering effort.
• Stays current automatically as your product evolves.

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https://www.youtube.com/watch?v=usspoSsWIb4

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The result is an AI agent that turns every user into a power user, removing confusion and guiding users to success.

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See It in Action

If you're building a web app and want to better support users at scale, without scaling your existing support team, the founders would love to show you what they’re working on.

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Learn More

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^{🌐 Visit frigade.ai to learn more.}

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^{📅 Book a demo → calendar.}

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^{👣 Follow Frigade on LinkedIn & X.}

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