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Founded by Mariem Ould Ismail & Moncef DJAFRI
Hi everyone! Meet Mariem Ould Ismail and Moncef DJAFRI from 🇫🇷 Paris. They’re building Stockline.
Mariem’s father is a fish wholesaler. 🐟 Back in high school, she spent her summers helping him — and watched him waste hours every day retyping orders, chasing invoices, and drowning in paperwork. ✏️
That’s where the idea was born.
Mariem and Moncef met at École Polytechnique in France, where they went through years of military training, rigorous math, and team projects.
They were both admitted to MIT and Stanford, but chose to focus on Stockline’s mission: bringing tech to an industry long overlooked by digital transformation.
Most food wholesalers still rely on software from the 90s.
One symptom among many: Orders come in through WhatsApp, SMS, email, or phone calls — and get retyped manually into their ERP.
Admin work takes over.
Headcount grows just to keep up with repetitive tasks.
From quoting to delivery, everything is manual, error-prone, and slow.
They barely use data. Prices are set by instinct, with no visibility into stock or margins. And most tools out there just don’t match how they actually work.
This leads to:
→ Mistakes
→ Tight margins
→ Food waste
Stockline replaces outdated ERPs with AI at the core. The game-changer? No more manual data entry.
Stockline AI captures orders from every channel — WhatsApp, SMS, email, even phone calls — and feeds them straight into one unified system.
They centralize:
• Communication (WhatsApp, emails, SMS…)
• Operations (billing, inventory, CRM…)
All in one platform. Admin disappears.
Once you have all the data in one interface, the sky’s the limit! And the broader vision is to rethink ERPs entirely so that wholesalers finally get to focus on what really matters:
→ Their products
→ Their customers
→ Their margins
https://youtu.be/TsbPuwGhZhs?si=u5U0orZ_aIgIVbJE
👀 Intros in the US or EU.
Know a food wholesaler, supplier, restaurant, supplier, fish market, butcher, supermarket…?
An intro would mean a lot.
🧠 **ERP experience?**
If you’ve worked with ERPs or know the market (Europe or US), the founders would love to chat.
Let’s fix food logistics together!
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