START: Koby Conrad, Founder & CEO, Sunflower Sober: “The #1 AI Companion for sobriety”

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1.2 billion people struggle with addiction.
There will never be enough clinicians to treat them.

Koby Conrad believes AI changes that equation.

His own story starts much smaller.
High 24/7 from 19 to 24.
He got sober.
Taught himself to code.
Built a side project called Sunflower.

Years later, that side project became a VC-backed company with a much bigger ambition.

Today, Sunflower has:
→ 500,000+ users and counting
→ Grown from 200 to 100,000 monthly active users in under 6 months
→ Reached a $1M run rate in about 10 months
→ Tracked 109 years of sobriety every single day
→ Expanded to users in almost every country, across 5 languages

The product combines consumer software with clinical care.

A consumer app featuring:

An AI sponsor for addiction recovery
Visual sobriety progression tracking
A social network built for recovery
CBT journaling and educational content across major addiction types

Alongside a tele-therapy clinic:

- Talk therapy in California and Texas, expanding nationwide with MAT
- World-class doctors building the most effective protocols for addiction

The mission began with one billion sober days.
The team realized they'd reach that goal sooner than expected.
So they raised the target.
One trillion.

Koby's growth philosophy mirrors the one behind his book, "Channels of Growth":
Don't choose between product and distribution.
Build both.
Because at real scale, only a handful of growth channels matter. Find the one that fits your business—and optimize it relentlessly.

His biggest prediction isn't about sobriety.
It's about work.

At Sunflower, they call it 'Operation Ender's Game'

Map every task.
Automate what AI can do today.
Design for what AI will do tomorrow.
The only role left? fleet operator.

🎙️ Koby Conrad, CEO & Founder, Sunflower Sober on Fondo START pod
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Chapters:
00:49 – Koby joins the show
01:10 – The pitch: a sobriety platform built for the age of ASI
01:35 – Sunflower's origin as a learn-to-code project
01:54 – Koby's own story: high 24/7 from 19 to 24
02:31 – From bootstrapped side project to VC-backed company
02:46 – Zero to $1M run rate in 10 months
03:00 – Tracking 109 years of sobriety every day
03:10 – Why the mission grew from one billion to one trillion days
03:52 – The growth framework: product and distribution, never one or the other
05:03 – The only channels that scale: virality, paid, organic audience
06:01 – Doing YC with his brother, from selling eggs to SF Compute
08:00 – Operation Ender's Game and the fleet operator future

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Check out sunflowersober.com to learn more.