🎧 START pod: Kathryn Wu, Co-Founder, Openmart: “Openclaw for sales”

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The “buy a list and blast emails” era is ending

Not because outbound stopped working

Because the data got smarter than the emails

Kathryn Wu and her co-founder built Openmart as an SMB intelligence layer:
Verified ownersDecision-maker contacts
Google reviews
Website quality
Location intelligence & more

Now they've launched "OpenClaw for Sales"

A conversational outbound workspace built on top of that data

No spreadsheet cleanup
No disconnected enrichment tools
No giant table views

Just ask the database what you need

DoorDash uses Openmart for regional planning
Whatnot uses it to identify high-quality sellers
Clay customers use the data directly inside outbound workflows

Try it out at openmart.com
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🎙️ Kathryn Wu, Co-Founder of Openmart on Fondo START pod

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01:13 Openmart’s SMB intelligence database and Openclaw for Sales

02:16 The shift from giant lead lists to AI qualification and scoring

03:43 Why SMB data differs from LinkedIn-centric sales platforms

05:57 How modern GTM teams use multi-channel outbound workflows

06:39 The highest-value qualification signals in SMB sales

08:25 Openclaw for Sales and conversational outbound workflows

09:02 How DoorDash uses Openmart for regional planning

11:28 Deduplication and the hidden pain of outbound infrastructure

12:16 “The future is qualification and scoring”

14:08 Why proprietary data is the moat behind AI outbound

Check out at openmart.com