TL;DR — Pearson - AI agents to help law firms and companies execute corporate transactions. They help rainmakers at law firms run gigantic books of businesses with AI.
Then joined an MIT startup, Themis, to do research in reducing hallucinations in LLMs
Traction
They went to speak with law firms and the result? Within a month they had interest from senior partners at 8 top law firms. And within a month, they had their first design partner, Orrick, a $1b+ revenue law firm, who’s working with them closely to build an AI data room for their 5000 clients.
Unique Insight
You may think that younger partners / firms would be the most excited about using AI. But actually, it’s the rainmakers, the heads of their practice groups, who are excited about AI to help them increase their book of business, the only metric that really matters in law firm life. So they go after the biggest partners at the biggest law firms in the world and win, just like they did with Orrick in less than a month.
Clients
Are increasingly unhappy with law firms charging them $1500-2000 an hour
Refuse to talk to their law firms out of fear of being charged thousands of dollars for a single question
Increasingly rotate work between several law firms leaving law firms out of the loop
Law Firms
Hourly rates increase every year and yet clients are asking in reduction in prices
Have to write off hours and slash rates in order to win and retain clients
Many corporate transactions are done at a loss to the law firm in order to win relationships and future business
Pearson AI: Built around corporate documents + agents for different transactions
Non-Transactional Tools
This eliminates the need for a client to spend thousands of dollars for a law firm to answer basic questions and solves a series of other problems including investor rights, board meetings and consents.
Transactional Tools
What you see below is their agent executing a M&A due diligence. This would normally have taken an associate days to weeks to do manually and would still have mistakes but Pearson can perform the task in a few hours.
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