
Founded by Mattias Lindell & Porsev Aslan
Over the past year, they have lived inside the world of compensation – shadowing HR teams, interviewing leaders, and building alongside early adopters.
They have sat in the rooms where offers were lost and talent walked away, and they have refined Openroll hand-in-hand with the companies fighting to keep their people.
Imagine playing chess without seeing the board.
That’s how companies set pay today. Salaries decide who joins, who stays, and who leaves – yet leaders still move blindly.
In fast-moving markets, the stakes are extreme. Miss the mark and:
Despite salaries being the largest spend in business, companies still rely on industry averages, gut feeling, and overpriced consultants. By the time they get an answer, it’s already too late.
The consequences of guessing on pay are brutal: lost candidates, frustrated teams, and six-figure mistakes. And even the biggest, most sophisticated companies still make them.
Openroll is an agentic AI platform that brings real transparency into compensation for the first time:

Here’s what their users say:
“Candidates we used to lose now close in days.”
“We finally know where we stand in the market.”
“Comp decisions that dragged on for weeks now take minutes.”
“For once I know what my competitors actually pay”
Employees love Openroll because they know pay is fair and transparent. Managers love it because they can act instantly and with confidence instead of wrestling with spreadsheets and guesswork. Executives love it because it keeps their teams together and turns compensation into a driver of growth, not risk.
The pull from tech companies has been great but any organization competing for talent is starting to see Openroll as essential infrastructure.