Laurence Launches: Automated Amazon Advertising

By
·
February 11, 2026

Laurence recently launched!

Launch YC: Laurence - Automated Amazon Advertising
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"Automated Amazon PPC that actually works"

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TL;DR:

  • Most brands lose money advertising on Amazon after margin
    • Agencies outsource simplistic copy-paste playbooks to offshore workers
    • Existing software are rudimentary rules engines that break with any bad variance
  • Laurence drives performance using reinforcement learning and training their own conversion-rate-aware transformer models
  • Their quant system is automating $10 million in live ad spend, increasing advertising profits by 15-20% while growing total revenue.

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https://youtu.be/EAiSUSByF6k

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Founded by Matthew Chen & Leo Gierhake

Matt

  • built the Data Science Agent at Google
  • tuned the Facebook friend suggestion model at Meta
  • was the third engineer at a health-tech startup

Leo

  • made $250k as a high-stakes poker pro at 17
  • founded a crypto investing startup at 18
  • was a researcher at Jump Trading

They started off building a horizontal data science agent for enterprise, and from their hundreds of conversations with anyone who had a problem with data, they learned how desperately brands on Amazon needed PPC automation that works.

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Ask

If you know any CPG brands or SMBs selling on Amazon, they would love an introduction :)

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Learn More

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🌐 Visit www.trylaurence.com to learn more.
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🤝 Reach out to the founders here.

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⭐ Give Laurence a star on Github.
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👣 Follow Laurence on LinkedIn & X.

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