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ZeroSettle recently launched!
Founded by Gabe Roeloffs & Ryan Elliott
ZeroSettle was born out of the famous Epic v Apple lawsuit in May 2025 that required Apple to allow developers to offer direct billing. This unlocked $150B+ of annual in-app purchase volume overnight - every single mobile app leader is currently looking for ways to take advantage of this.
Mobile developers are not fond of Apple’s 30% fee. Direct billing is the clear alternative, but they have heard from mobile leaders that implementing it without hurting conversion is quite difficult. After all, customers are pretty familiar with the Apple flow they’ve used for the last decade plus. On top of that, rolling your own cross platform subscription management system is fraught with peril.
The ZeroSettle SDK provides drop-in, intuitive UI flows that help developers offer direct billing to their users. These take just 15 minutes of engineering work to set up! Each use case increases margins or LTV (or both!) and avoids conversion concerns.
Here's a few examples of the UI flow they provide:
Switch & Save Campaigns
ZeroSettle intelligently shows offers to users to encourage them to switch to direct billing in exchange for a discount. This shows to users who have been subscribed for a given amount of time (default 60 days), and that's configurable in the dashboard. Everyone wins - more affordable plans for users and massive margin improvements for devs.
Native Feeling Web Checkout Flows
For in-app consumables (like coins and gems), developers can support web checkout directly and keep all of their revenue. ZeroSettle displays a browser sheet that looks native and customers can use Apple Pay and Google Pay inside of it.
Smart Cancellation Flows
One of the best aspects of direct billing is the fact that devs have full control over the cancellation flow. This provides a great opportunity to improve LTV by offering discounts to users who attempt to cancel, or even letting them pause their existing subscription.
Billing Engines
When it comes to billing engines, they offer developers two options:
1. Use ZeroSettle’s built in Billing Engine
You can think of the ZeroSettle Billing Engine as functionally equivalent to the App Store billing system today, but cheaper. Just like Apple, ZeroSettle acts as the MoR and charges a 5% + 50c commission instead of 30%. ZeroSettle handles all the chargeback fraud and customer support behind the scenes.
2. Bring Your Own Stripe
If a developer wants to be their own MoR, they can connect their Stripe account. This means the developer handles chargeback fraud and customer support. With BYOS, ZeroSettle charges a flat 0.5% fee when ZeroSettle’s intelligent offers successfully switch a user to direct billing.
If you’re a mobile developer interested in avoiding the App Store and/or Google Play fees, go ahead and create an account at zerosettle.io. And if you know a mobile developer that you’d like to help make a lot more money, send them their way! They support Swift, Kotlin, Flutter, and React Native across iOS and Android. The best part? It’s completely free to use and try out in sandbox mode.
If you have any questions, please don’t hesitate to reach out the founders via email here or or (805) 215-0740.
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