TL;DR: It’s like the Google Maps for customer acquisition: The Hog finds the most optimized ways to reach your customers. It gives one person the power of an entire sales and marketing team. It compresses research to execution from hours to minutes.
The team believes the future of go-to-market is not dashboards. It is a command center where sales, marketing, and growth work together on the same platform with the same data.
Shared context creates faster decisions, cleaner execution, and fewer handoffs. This is how teams stay ahead and keep adaptive go-to-market playbooks dynamic, updating in real time as the market moves.
The Hog stands for Head of Growth (Hog), literally. It’s the dream tool their team wished they had when they scaled a startup from ~$900k ARR to $7M+ in 3 months as a solo growth hire, and helped pivot a company to profitability with only two months of runway left.
What they built
Their AI-native go-to-market command center, where you control an army of AI sales and marketing co-pilots to constantly monitor your market, identify opportunities, and generate actionable game plans to connect with your potential customers.
Your customers engage outside of LinkedIn and Inboxes. The Hog continuously maps your ICP, channels, and opportunities, spots shifts in the market, and stack-ranks what to do next based on goals and constraints.
What can it do now?
Find where your ICPs spend time and how they behave across channels
Generate tactical game plans with ranked next actions
Market research and trend analysis
Automated daily competitive and market monitoring
Social listening for relevant topics and keywords across Reddit, LinkedIn, X, forums, and review sites
Strategic messaging and positioning suggestions
Create and manage company ‘Brand and Messaging Guide’
Personal brand building
SEO research plus blog and content drafts
Digital marketing and PPC planning with keywords and budgets
Auto-draft comments, posts, and replies for social engagement
Thought leadership content for founder-led growth
Brand awareness tracking and sentiment listening
Channel strategies for Reddit, LinkedIn, and X
Auto drafts for organic social and community engagement
“The best product doesn't always win. The one everyone uses wins.” - Andrew Bosworth
AI has shortened the time to build new products and features, so companies must find traction faster. Standing out in a crowded market is harder and more important than ever. Startups need to reach real customers quickly to find PMF and scale, and they must do it beyond saturated channels like LinkedIn and email.
Who is it for?
Anyone who needs a fractional Head of Growth or CMO co-pilot
Teams looking to consolidate their marketing and sales tech stack
Solo founders and lean teams that need to find PMF and traction faster
Startups that want to meet customers where they actually are and engage with their communities
Companies moving to a true multi-channel motion and looking for acquisition paths beyond paid ads
Teams that want to grow brand awareness while automating founder-led content and engagement
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