START pod: Teddy Li, Co-Founder, Prepse: “Train smarter. Sell better.”

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Teddy li's first version of Prepse did something reasonable

It connected to your call recordings, pulled out the data, and filled in your CRM. customers told him it was a nice add-on. he could have explained why they were wrong. he chose to find out why they were right.

So he looked closer, and what the most interested customers actually wanted was underneath it.

They didn't just want cleaner data. they wanted to use it to improve how their teams sold, to make their median reps perform like their top ones.

The data was the input. The training was the point.

He then worked with hundreds of enablement managers to learn what the best teams do differently, and built Prepse around the answer: reps run simulations of real buyer conversations before they have them for real.

The real product was hiding one question deeper than the one he set out to answer.

The useful question about ai in sales isn't what it can replace. It's what it can't. It can't decide how your company should handle a pricing objection, or what a good discovery call sounds like in your market.

That judgment lives in a handful of your best people, and it's the scarce thing.

He built Prepse on that premise.

Instead of automating the seller, it takes the judgment your best people already have and turns it into something every rep can practice against. Your playbook, your objections, your definition of good, run as simulations a rep can repeat until the real call feels like the fourth take.

The leaders set the bar. The software makes sure everyone can reach it.

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🎙️ Teddy Li, Co-Founder, Prepse on Fondo START pod
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00:00 Teddy introduces Prepse and what an AI enablement manager actually does
01:00 The original product: pulling call-recording data into the CRM
01:25 Why customers treated it as an add-on, and what they actually wanted instead
01:45 Studying hundreds of enablement managers to model best-in-class teams
02:05 Snagging the six-letter domain for ten bucks, and what Prepse stands for
02:40 His previous company, Nofin, and going through YC
03:05 Why a founder's skills carry over non-linearly between startups
04:00 The two kinds of teams Prepse sells to
04:30 The real goal: turning the median rep into a top rep
05:35 His onboarding philosophy, getting users to the magic immediately
06:30 What he tells founders about cutting onboarding friction
07:00 Revealing product depth one layer at a time, like an onion
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Check out prepse.com

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