START pod: Naman Bansal & Shreyans Jain, Cofounders, Manicule: "AI Native Developer Relations"

Listen on Apple Podcasts Listen on Spotify Watch on YouTube Subscribe to START

‍

Most companies don't realize they have a documentation problem until everyone already depends on it.

Customers use it. New hires use it. Engineers use it.

And when documentation falls out of date, the whole system starts working against itself

People stop trusting what they're reading

Teams lose context

And nobody can fix it, because the problem is everywhere at once

The longer it goes unfixed, the harder it is to untangle

That's the opportunity Manicule saw

They're building an AI-native DevRel company for developer tools - owning documentation, technical content, GEO, and distribution across social channels.

The premise isn't that AI should replace expertise. It's that expertise should scale.

Their AI agents audit and test at scale. Their humans own the architecture, the writing, and the creative direction.

Every review improves the system

Every project creates more context. Every iteration raises the bar

What started as a highly manual business - helping developer companies create better technical content - has become a scalable AI-native operation

Today, Manicule works with some of the fastest-growing developer tool companies - including Supermemory, Greptile, and Reducto - has scaled fast over the last few months, and has more demand than it can take on.

Not because they publish more content. Because they help developer companies create content developers actually trust.

‍

🎙️ Naman Bansal & Shreyans Jain, Co-founders of Manicule (YC P26) on Fondo START

‍

00:57 What Manicule is building
03:43 The Supermemory customer that changed everything
04:47 Building startups together in high school
05:55 Early pivots, recruiting agencies, and first revenue
06:18 Applying to YC as teenagers
07:24 Lessons from being the first engineer at Supermemory
08:49 How DevRel became a growth engine
09:54 Why long-form content beats viral marketing
10:53 Growing Manicule 6× and crossing $60K MRR
12:17 Why developer documentation is often broken
13:19 How AI changes go-to-market without replacing quality
14:42 The biggest misconception about GEO
16:00 What founders misunderstand about getting into YC
17:42 The hackathon that led to YC
19:05 Turning a manual agency into an AI-native company
21:33 Building toward $5M ARR

‍

learn more at manicule.dev