START: Jessica Hubley, Founder & CEO, Story LLP "Limitless legal wisdom. Complete legal operations"

By
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June 3, 2026

Most founders don't need another lawyer.

They need a better system.

Jessica Hubley spent years in Big Law, served as General Counsel at a venture-backed startup, and built her own practice serving startup founders.

She kept seeing the same problem.

Not that founders lacked intelligence.

They lacked exposure to the legal playbook.

They didn't know what kind of lawyer they needed.

Or what needed to happen next.

So she built Story.

"Story.law is your expert General Counsel - fear no legal!"

Aegis transforms your mess wherever it lives today - bringing AI and human legal experts together.

Cap table.

Data room.

Pro forma.

Document intelligence.

Built on top-tier lawyers' logic.

Not software that asks founders to think like lawyers.

Software that brings lawyer logic directly into the workflow.

Because founders shouldn't be paying thousands of dollars for lawyers to operate software.

"A cap table is math. Software is better at math than lawyers."

The goal isn't more legal spend.

It's spending less on lawyers - and getting an equal or better result.

Organized before diligence.

Prepared before fundraising.

Deal-ready before the deal.

The future of startup legal isn't replacing lawyers.

It's making expert legal judgment available exactly when founders need it.

🎙️ Jessica Hubley, Founder & CEO, Story LLP on Fondo START pod

00:00 — Jessica Hubley, founder & CEO of Story, joins the show

00:11 — What Story.Law is building: automated in-house counsel that also manages human lawyers

00:44 — Why founders come to Story - and why second-time founders get it immediately

01:30 — The bigger vision: custom contracts drafted and signed in under 30 seconds

02:04 — From Stanford Law to Big Law to hitting the glass ceiling

02:47 — GC at a health tech startup, then a nonprofit teaching trafficking survivors to code

03:06 — The insight: a YC/Yale founder and a trafficking survivor had the exact same legal problem

03:33 — The Bookface post that got responses for three years straight

04:45 — The absurdity of paying lawyers thousands a month to operate cap table software

06:35 — Founder legal 101: the three mistakes almost everyone makes at the start

10:56 — The #1 reason YC companies die (it's not product-market fit or funding)

14:45 — When you shouldn't spend money on lawyers yet

Check out story.law