TL;DR: Social AI puts your brand's social media comments on autopilot. It connects to your Facebook, Instagram, and soon TikTok pages, ingests every comment in real time, classifies each one by intent and sentiment, and acts based on automation rules you define. In early testing, Social AI safely automates up to 60% of repetitive social media moderation.
Why this matters: because social comments are one of the last unmanaged channels in e-commerce. They're public, they shape brand perception, and most teams have no system for handling them. And "safely" matters here. One careless AI reply on a post can reach thousands of eyes in minutes.
The team kept hearing the same thing from customer support and social teams at high-growth brands: social comments are a blind spot.
"A negative comment sits on a post for days and nobody can catch it."
"Someone asked a product question under our Instagram ad. By the time we saw it, they'd already bought from a competitor."
"A frustrated customer tagged us publicly. It snowballed into 40+ replies before anyone on our team even noticed."
"A customer leaves a glowing comment and we don't even say thank you."
"We have 1 person manually scrolling through hundreds of comments."
Support tickets have tools. Social comments didn't. They have been running Social AI in private beta for the past year. Today, after a major upgrade, they are opening it up to everyone.
What's different
Works across both paid and organic posts. Negative comments on your ads are conversion killers, and Social AI catches them before they cost you.
Built-in automation templates for common scenarios (reply, like, hide, flag, or skip), with the ability to create fully custom rules
Configurable agent persona: set the tone, verbosity, and brand guidelines so replies sound like your team wrote them
Advanced targeting based on the commenter's follower count, so high-profile users get the extra care they deserve
Crisis prevention: automatically detect and escalate comments that could spiral into bigger brand issues before they do
24/7 coverage. 50% of comments are posted outside business hours and on weekends. Social AI is always on so your brand is never unprotected.
Safety first: every automation rule is scoped by platform, intent, sentiment, and user popularity. You stay in control of what gets automated and what doesn't
Real-time dashboard with engagements, automation coverage, sentiment distribution, negative exposure rate, and unanswered rate across all platforms
Are you running an e-commerce brand and leaving social comments unmanaged? They would love to help you set up Social AI, configure your automations, and track the impact with a 30-day free trial. 👀
Contact Guillaume, the founder here, for priority setup.
What else does Yuma do?
They also offer AI agents for e-commerce support (Support AI) and a product page Q&A widget to boost conversion (Sales AI). On top of that, their platform includes a visual automation builder (Flows) and a ChatGPT-like interface for surfacing customer voice insights from support tickets (Deep Search). :)
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