
Founded by Joel Tomas Pimentel & Paula Gutierrez
They met while studying at Imperial in the UK, and after moving to the US to finish their master’s thesis at MIT & Stanford, they realised how lagging the US banking experience was compared to other places.
They couldn't stand the status quo, so they are fixing it.
Paula - Aerospace Eng grad from Imperial & MIT, previously worked at NASA and BofA
Joel - Aerospace Eng grad from Imperial & Stanford, previously worked at BCG
Banking is painful.
Your money is scattered across different apps that don’t talk to each other, leading to bad rates, high fees, and poor financial choices. If you actually want to manage your finances properly, you end up juggling budgeting tools, spreadsheets, and hours of research.
That’s why they are building Selfin. They want to create a banking experience with full context of your personal situation. Their mission is to create personalised financial products and ultimately build the first large AI-native neobank in the US.
They are starting with an AI-powered assistant that acts for you, using financial agents to automate everything. And they will incorporate further banking products along the way.
