Motives Launches: Qualitative Consumer Research Run By AI

Motives recently launched!

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^{"Rapid, in-depth consumer insights - brought to you by a leading AI qualitative researcher"‍}

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^{TL;DR: Motives is a team of AI agents that runs qualitative research for consumer brands. Running a focus group can cost $20k+ and take 1-2 months to recruit participants, interview them, and analyze the results - Motives AI runs that whole process in 1-2 days.}

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‍Founded by Sean Conley & Sam Stoll

Sean (CEO) ex-PM and Growth at Google, Dataiku, and Truelayer

Sam (CTO) ex-Palantir software engineer

They have been friends since their undergrad days at Oxford. From their own product development backgrounds they know how difficult it is to learn what your customers really want - so they are building a better way, focusing on helping marketing teams at consumer brands since they feel the pain on the largest scale.

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The problem

Marketing teams thrive on understanding their customers, with large brands spending $100mn/year on consumer research. Today they choose between surveys, which are fast and affordable but shallow, and focus groups or in-depth interviews, which can cost tens of thousands of dollars and take weeks or months.

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The solution

Motives has built AI agents that can plan, run, and analyze consumer interviews, giving marketing teams deep qualitative insights in days instead of months.

https://youtu.be/dHFtzfFaRKg

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Ask a research question, and get results in hours - here’s how it works:

• Customers chat with their AI agent to describe their research questions or the concepts they need to test, and their AI builds a research plan.
• Their AI then recruits relevant people from their global panel network and interviews them over video.
• The AI automatically analyzes the interviews and generates a report with actionable insights.
• Customers can view specific video highlights and chat with their AI to answer follow-up questions.

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Results

Their customers include some of the biggest consumer brands in the US and Europe - check out their case study about how Unilever’s recent acquisition Wild has been using Motives to test new packaging concepts.

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Learn More

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^{🌐 Visit www.motives.ai to learn more.}

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^{🤝  Need to understand your customers better? Know marketing or insights teams that could use faster, more scalable research? Check out the website to book a demo, or reach out directly to the founders here.}

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^{👣 Follow Motives on LinkedIn.}

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