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Founded by Lorcan O Cathain & Stefan Kruger
Lua was founded by @Lorcan O Cathain (CEO) and @Stefan Kruger (CTO)- they have spent their careers scaling technology companies across emerging markets.
They disagree with nearly every aspect of how AI solutions are being sold to enterprise clients today. Large consultancy budgets, big forward deployed teams, inventive outcomes based pricing models that feed off labour budgets. Specialised platform after specialised platform.
It feels like a transitory arbitrage opportunity; as an enterprise you get the bumper sticker but no durable advantage.
Lua makes it easy for teams to build out their own intelligent agent layer, leveraging insights and driving outcomes across their business without the $1m+ consulting contracts, tool fatigue or outcomes tax.
They want companies to own their own outcomes - not rent them.
Lua makes it simple to roll out agents that are deeply integrated, measurable, and under your control across your entire business. Their platform abstracts all of the complexity required to launch enterprise grade agents and combines it with the tools needed for these agents to succeed in the real world.
Developer docs available here: https://docs.heylua.ai/overview
They kicked off in March this year with a focus on building sales and support agents for SMBs that were integrated into their revenue engine and could be deployed in a couple of clicks across all their channels (web, app, instagram, messenger, whatsapp, etc). They built 300+ of these agents and quickly realised most partners wanted custom skills and deeper integrations to differentiate their agentic experience from their competitors and to truly succeed in the real world.
To solve this they built an abstraction layer that lets teams create their own skills and integrations on top of Lua that has quickly become their primary product.
Distribution is where they win. They are a small team scaling simultaneously across the US, EMEA and South East Asia. They grow through developer agencies and channel partners, enabling distribution without a large enterprise sales motion or scaled forward deployed teams.
Some of the things people are building on Lua:
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