
Flex Market recently launched!
Founded by Sam O'Keefe & Miguel Toledo
For products like supplements, fitness equipment or other “dual use” items, consumers are required to have a doctor's note, or Letter of Medical Necessity (LMN), to qualify to spend their HSA/FSA funds.
Flex is the only place where consumers can both shop for traditional healthcare products (think what you might expect to find at a CVS) as well as those items that require a Letter of Medical Necessity (LMN). For those that require the latter, consumers can initiate a two minute telehealth consultation immediately, qualify, and receive their LMNs later that day.

Health Savings Accounts and Flexible Spending Accounts are tax advantaged accounts that are designated to be spent on healthcare related purchases. Historically these funds have only been able to be spent on trips to the doctor’s office or buying items at CVS.
FSAs are use-it-or-lose-it, meaning that at the end of the year any funds that aren't spent are forfeited. On average, individuals lose about $450 per year, resulting in nearly $10B of lost benefits.
Flex Market isn’t just a shopping platform – it’s part of a larger mission to make health and wellness more accessible.
By addressing the barriers of traditional HSA/FSA spending, they are helping people:
