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Founded by Andrew Yan & Alan Yao
Andrew (left) was formerly a product manager on Google Search’s information acquisition team and also worked on the generative media team on Deepmind, where he saw firsthand how brand management is changing in the AI age.
Alan (right) has been at the forefront of consumer and AI since pre-ChatGPT, having donated to OpenAI in 2019 back when it was a nonprofit.
In the past, majority of website visits came from traditional Google Search. Now, sites are increasingly getting it from generative engines like ChatGPT.
From their conversations, they found anecdotally that site traffic attributed to generative engines is increasing month-over-month, picking up in the past few months since the launch of ChatGPT Search in October 2024. Traditional search engine volume is predicted to drop 25% by 2026, and 50% by 2028, replaced by traffic originating from generative engines like ChatGPT.
AthenaHQ helps your brand adapt to the fast-changing world of generative engines with their monitoring solution and action center. They give you a 360 degree view of possible ways customers are discovering your brand and centralize actionables you can take in their action center. Their copilot Athena generates first drafts of actions you can take to improve your AI engine posture.
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