1stCollab Launches: Fully-Automated, ROI-Optimized Influencer Marketing

1stCollab recently launched!

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^{"The world's only fully automated performance optimized influencer marketing platform"}

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^{TL;DR: 1stCollab is the fastest way to test, optimize, and scale your influencer program. Instantly source thousands of creators, and let their platform handle everything — outreach, negotiations, contracting, payments, and taxes — all while maximizing ROI.}

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Product Demo: https://www.youtube.com/watch?v=0KI3LN-xqdM

Founded by Leon Lin, Varun Bansal & Andrew Liu‍

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The Problem

The team has spoken with hundreds of startups running influencer programs, and nearly all hit the same roadblocks:

• Low response rates. They reach out to about 10-20 influencers and don’t get any responses.
• Time-consuming processes. Even if some creators reply, sourcing, negotiating, contracting, and paying them quickly turns into a full-time job (or an agency retainer).
• Scaling is hard. Early success is exciting, but optimizing and expanding campaigns takes costly tools, headcount, and process.

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What 1stCollab does

1stCollab helps you test out and scale your influencer marketing program to hundreds of creators with an hour of setup work. They do this by automating the exact same influencer process that the world’s best marketing teams run.

Here’s how it works:

Step 1: Instantly source thousands of influencers

Free to try out! They have indexed all of TikTok, Instagram, and YouTube so you’ll quickly be able to find relevant creators using their search and recommendation tools.

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Step 2: They take care of outreach, negotiations, contracting and payments.

They handle everything to bring the right creators on board at the right price. You’ll see the full negotiation history and campaign pipeline. Their pricing engine predicts ROI using real-time engagement signals and proprietary data from hundreds of thousands of deals.

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Step 3: (Optional) Review content

Creators submit concepts and draft videos for your approval. All revisions stay organized in one place. Once you give the green light, they take care of payouts and collect performance data.

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Step 4: Analyze your metrics

As creators are going live, they will report out on real time engagement and link click metrics. They will cut things by ad groups as well so you can experiment with different briefs and creator populations to understand what works well.

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Some of their campaigns

1stCollab has helped hundreds of startups start their influencer campaigns and scale up to some of the largest campaigns on social media. Some interesting case studies to check out include Framer, Locket, Gamma and SnapCalorie!

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How to get started

Start sourcing creators for free or schedule some time with Leon so they can discuss campaign strategy and can share best practices

Already running influencer campaigns? A/B test them against your current program — they are confident they can improve your performance and efficiency!

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Learn More

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^{🌐 Visit www.1stcollab.com to learn more.}

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^{🤝 Ask: Introduce the team to companies interested in influencer marketing!}

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^{👣 Follow 1stCollab on LinkedIn & X.}