Understand
your ownership.
Founders, investors, and your equity pool. Get clarity on the cap table you have and the support you need next.
Introducing Fondo EquityYour cap table.
Your cap table.
Clear from
day one.
A simpler home for your startup’s ownership. Meet Fondo Equity — cap table management with founders in mind, from the team behind Fondo.
Switching from Pulley?Ownership overviewIllustration
Founders65%
Investors20%
Equity pool15%
Illustrative ownership breakdown · example data
Built for founders. Part of Fondo.BookkeepingCorporate taxesR&D tax creditsNow, Equity.
Ownership, without
the overwhelm.
From your first shares to your next funding round, start with a clear picture of what matters.
Understand
Plan for
your next round.
Bring your fundraising plans, outstanding SAFEs, and dilution questions to a conversation with Fondo.
Keep your team
in the picture.
Equity grants, vesting records, and stakeholder needs. Explore an approach that fits your company as it grows.
Looking for a Pulley alternative?A new chapter
A new chapter
for your cap table.
Pulley has announced it will shut down on December 8, 2026. Let’s talk about your equity needs and plan your next move with confidence.
Talk through your transition
Source: Pulley’s shutdown FAQ ↗
01
Tell us about your company.
Your stage, current provider, and what you need from an equity platform.
02
Review your starting point.
Walk through your existing cap table, records, and transition questions with our team.
03
Choose the right next step.
Confirm product fit, scope, and timing before making the move.
The Fondo familyYour company’s
Your company’s
next chapter.
A familiar team.
Fondo helps startups with the financial work behind building a company. Fondo Equity brings a new focus to another essential part of the journey: ownership.
A few things
you might be wondering.
Have another question? Talk to the Fondo team.
What is Fondo Equity?
Fondo Equity is Fondo’s offering for startups exploring cap table and equity management. Book a demo to discuss your needs and see whether it is the right fit.
Can I switch from Pulley?
Start with a conversation. We’ll review your needs and available records, then confirm the scope and next steps for a potential transition. Keep copies of your current equity documents and exports.
Is Fondo Pulley’s official migration partner?
No. Fondo Equity is an independent alternative. Pulley has announced a migration partnership with Carta.
What should I bring to a demo?
An overview of your current provider, company stage, stakeholder count, and equity needs. Our team can advise which records are needed for follow-up.
How much does it cost?
Contact the Fondo team to discuss the right scope and pricing for your company.
Your next chapter
starts with clarity.
Let’s talk about your cap table.
Get started