"Grow your product into a platform, like Shopify or Salesforce."
TL;DR Upshift was made to help product companies build their own app stores and plugin systems. Apps, plugins, extensions, templates, add-ons – whatever you call them, they are great for your sales and retention.
But, building support for these platform features can be tough, time-consuming, and expensive. This includes running third-party code safely, embedding the plugins into your product, and giving a great developer experience to your partners.
Upshift is a batteries-included solution to getting everything you need to spark a thriving ecosystem on top of your product.
Adam (CEO) - Adam worked as an eng lead at Palantir and Candid Health (YC W20). At Palantir, he was the tech lead of the US Army deployment that converted an $823 million contract vehicle.
Thomas (CTO) - At Palantir, Thomas created a no-code data integration product while working with Adam on the Army contract. He then joined Candid Health (YC W20) as an early software engineer and built a no-code rules engine to help them revolutionize medical billing.
Adam and Thomas have worked together for more than five years across three companies. They built APIs and SDKs that people loved and learned how to securely run untrusted code. They're passionate about developer experience — for both you and your customers!
What’s the magic?
Safe third-party code execution: Run plugins without dealing with the orchestration, be it sandboxed containers, WebAssembly, webhooks, etc.
Plugin versioning and migrations: Tooling to help you and your partners keep plugin versions up-to-date without breaks.
Plugin state management: Allow plugins to store their own state.
Embeddable UIs: Keep your users in your product by safely including plugin front-ends in your application.
App review: Centralize and standardize the partner review and compliance processes.
App store management: Team members can use a UI to manage the public-facing app store.
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