
Founded by Rajit Khanna, Alex Liu & Land Tantichot
At Rajit’s previous company, they built a new onboarding flow, set up a dashboard to analyze it, and realized that it was broken. The problem was that this realization came four months later.
This is the core insight that led them to start Prism.
Existing product analytics solutions are inflexible. They require comprehensive instrumentation and break every time an engineer adds a new flow or modifies an existing one.
With Prism, developers get insight into what's broken on day one. No event-tracking necessary.
Prism uses vision models to watch session replays and identify friction. For their customers, it's like having a support engineer sit with every one of their users.
People get value from Prism in one of two ways.
Rather than watching hundreds of hours of session replays, developers can ask “what are the main pain points users are experiencing?”

Prism identifies what the issue is, who’s experiencing it, and what a developer can do to resolve it.

While building software may be increasingly commoditized, they believe that the relationship people have with their users will never be. Prism is an AI that enables their customers to know their users better than they know themselves.