TL;DR: Here’s an ad they made that blew up on X (500K views). Another one (470K views). Here’s a more artsy one (100K views). Their portfolio. They pair a team of creative directors with autonomous AI agents that plan, generate, and edit campaigns in real time — all visible and collaborative on Slack and a live Figma-like canvas.
Scripting. Breaking an idea into shots, pacing it, and keeping a story coherent takes real creative skill. Most people underestimate how much of a craft that is.
Generation. There are dozens of AI video models out there, each good at something different — one nails motion, another nails faces, another gets the lighting right. Knowing which one to use, and how to deal with their quirks like consistent characters or a continuous storyline, takes serious trial and error.
Editing. Even with all the right pieces, stitching them together into something cinematic still has a steep learning curve.
Because of these factors, most AI-generated ads look generic and perform poorly.
The Solution
Ideation: Their creative team reviews your brand and works with you on Slack to explore multiple creative directions before locking in the concept.
Generation: Autonomous AI agents handle scripting, storyboarding, and video generation — while the creative team oversees every step, stepping in to steer the output when needed. This all happens inside an interactive, Figma-like canvas where you can step in anytime to review progress, give feedback, or steer the direction alongside their creative team.
Editing: Their in-house editors refine and stitch the best scenes into a cinematic final cut.
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